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Having successfully styled the hair of Los Angeles elite,
Laurent D., the trend-setting West Coast hairstylist, has opened a new
salon at the SoHo Grand Hotel in New York. This new full service salon,
also called Privé, offers hairstyling and color, manicures, pedicures,
make-up and other specialized services.
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Privé
310 W Broadway
Between Grand Street and Canal Street
(212) 274-8888
www.privesalon.com |
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Situated at street level with oversized windows facing West Broadway in
the heart of SoHo's art and shopping district, the 3000 square foot salon
has the feel of a left bank Parisian loft in Saint Germain des Pres.
Conceived and designed by Laurent's wife Fabienne Dufoug, the salon is
finished in a variety of rich materials. The entryway features natural
Italian stone flooring. Cabinetry and columns are made from rare
coffee-colored African Wenge wood with brushed aluminum details and
counter tops are topped with pure white crystaline marble. The entire
north wall of the salon is faced with large sand-colored bricks from 18th
century provencal French chateau. In contrast, the shampoo room is a cool
oasis, featuring environmental music and lined completely with a mosaic of
glass tiles in graduated tones ranging from dark to light shades of blue
and green. Finely-sanded pale coco beechwood flooring unites the central
portion of the salon, and floor to ceiling antique gold silk drapes lined
in shimmering copper separate the reception area from the main room.
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Behind the scenes, Privé
features the most advanced technology in salon
equipment, including custom designed retractable pedicure chairs and
"Belmaster" color processors among other innovations. Customized
Italian lighting fixtures have been created to complement client's skin
tones and hair color, and stainless steel shampoo bowls by Takara Belmont
insure the utmost comfort. To meet the demand of his bi-coastal ventures,
Laurent D. will be commuting between all the three salons, spending ten
days in New York approximately every five weeks. As in Los Angeles and Las
Vegas, Laurent has carefully chosen a talented group of stylist and color
experts to complete his team. Key staff members include: celebrity
hairstylist Christina Rocha from Privé
Los Angeles; Scott Bond, a colorist
who established his reputation at Frederic Fekkai and John Barrett; Zoe
Cortez, a colorist from Brad Johns; Frederic Boudet who made the move from
Frederic Fekkai; and Stacey Lyn Weinstein, the queen of "updo's",
a veteran of film, TV and print work.
Top Hollywood makeup artist Thierry Pourtoy will be at the helm
of the makeup department, and his Palette Maquillage cosmetic line
will be offered exclusively through Privé
in New York.
Laurent D., famous for tending to the tresses of celebrities such as
Elisabeth Shue, Uma Thurman, Salma Hayek, Gwyneth Paltrow, Denise
Richards, Sharon Stone, Yasmine Bleeth, Christopher Lambert, Shannon
Doherty, Tea Leoni, David Duchovny and Claire Forlani, among others, has
recently celebrated the third anniversary of his original salon, Privé
in
West Hollywood.
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Laurent Dufourg Biography
Creativity, warmth, unpretentiousness
- all qualities of Laurent
Dufourg that help to make him a master of an art that sometimes favors ego
over artistry. With an unerring sense of how to unlock an individual's
most beautiful and confident self, Laurent's true talent is expressed in
his innate ability to cute and style hair to perfectly suit the look,
personality and lifestyle of his clients. While acknowledged as a
trailblazer of new looks and styles, he also seeks interpretation of the
latest trends for his clients.
A native of France, Laurent started his impressive career by serving an
apprenticeship with the world famous Claude Maxime in Paris at the age for
16. He flexed his entrepreneurial muscles just a few years later by
opening his salon in Marbella, and within a short time owned the two most
exclusive salons in this playground for the rich and famous on the Costa
del Sol in Spain.
After moving to Los Angeles in 1979 with his wife Fabienne, Laurent met
Jose Eber and as partners they opened and operated five highly successful
salons. In 1995, Laurent sold his share in the business to open Privé
(French for private), His first salon located on Melrose Place, in West
Hollywood. He then expanded his empire to include a Privé
salon in the
SoHo Grand Hotel, New York.
For each Privé, Laurent has selected each technician personally seeking
a refined artistic ability, personality and a certain savoir-faire. His
rigorous standards guarantee that salon personnel are the best trained and
most talented in the business.
Laurent recently relocated his Melrose Place
Privé
salon to the
historic Spanish Kitchen space on Beverly Blvd, in Los Angeles.
Collaborating with co-owner and renowned plastic surgeon, Dr. Stanley
Frileck, Laurent opened the luxurious ONA day spa, which blends beauty with
medical science and technology. The spa offers an extensive-menu of
traditional and signature spa services, including facials, massage, body
treatments, manicures/pedicures, sonic dermabrasion and laser hair
removal, as well as Botox, collagen, and Alloderm injections,
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