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There’s
a new boy’s club in town as a popular
French
day spa arrives in Manhattan
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www.nickelspanyc.com
Nickel
Spa
Hours:
Tuesday thru Friday From 11:00 AM - 9:00 PM
Saturday 10:00 AM - 9:00 PM
Sunday and Monday 1:00 PM - 9:00 PM
77
Eighth Avenue (14th Street)
New York, NY 10014
Tel: (212) 242-3203
/Nickel
SPA in New York City/
/Nickel
lands in Manhattan/Over 4,500 sq. ft. totally
dedicated to care for men/
Installed in a historic
building - a former bank - on the corner of 14th Street and 8th Avenue,
right in the heart of Chelsea. All in a submarine decor worthy of the high
seas in which chrome and glass are the dominant materials and the
"machinery" is exposed. The two-story spa has seven treatment
rooms, manicure and pedicure stations and a lounge area with plenty of
reading materials.
Our staff will make you
feel very comfortable, whether you're a first timer or one of our
satisfied regulars. Whether you get a manicure, a facial or a massage you
will become to love to be pampered.
Nickel
· 77 eighth avenue · NEW YORK, NY 10014 · T: 1 212 242 3203 · nickelformen@aol.com
/Nickel is
a man's world!/
/Straight-talking
cosmetics/
At Nickel, we think every man should fully understand a product, so we
talk like men do: each word on the packaging should be a man's word. No
"slimming product" but a "love handles" treatment, no
"revitalizing" product but a strong "morning after
rescue"...
> No need for expert help or a dictionary to pick
up a Nickel product!
Talking-straight means doing what you say and explaining how you do it. It
means presenting the simple truth about products without all fuss, frills
and exaggerated claims found in women's cosmetics. It means talking the
way men talk - frankly and getting right to the point.
/Products
that respond to men's concerns/
At Nickel, we don't want men to change their live for cosmetics and wake
up every morning 30 mn sooner to take care of their skin. We want to
integrate the products into a man's life. that means each product is
designed to fulfill the needs of a man's skin at each moment: sport,
traveling, partying, relaxing... Each product totally independent, one
from another.
> No boring program, no daily routine, just
effective immediate results.
A man wants results and wants them right away. Looking good immediately
and knowing that it shows without anyone being his wiser. Nickel proposes
circumstance-specific products with non greasy textures that give visible
results.
/"Built-up"
formulas/
At Nickel, we think the best way to convince a man to use cosmetics is to
give him clear evidence. This is why each formula gives immediate visible
results and very strong sensations on the skin.
> You can feel and see each product working!
Because a man's skin is thicker but also is subject to more aggressions
(sport, shaving) than a woman, all Nickel's formulas contain a higher
percentage of active ingredients than any women's cosmetics products.
Tensor agents, fruit acids; a blend of vitamins, oligo-elements, our
products use ingredients that give sure-fire results. Not to mention a few
house secrets we've thrown in.
/Men's
packaging/
All Nickel products are solidly built: metallic, heavy... they are also
bigger, more generous than the usual product: because men use a lot of
product without an afterthought! Shapes, colors and design have to be very
attractive, modern and technological.
> Products you should be proud of!
/For
a new generation of men/
All over the world, there is a new generation of young men more body and
beauty conscious. Not only metrosexuals but everybody who is open minded
and fun. This generation is looking for fair, effective easy going
products, and Nickel is for them.
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